Hi, I'm Kelsey

I'm so glad you stopped by. Chances are, you landed here because you are interested in learning more about social media advertising!  I am truly so excited to share the knowledge I have gained in my 18 or so years of marketing and 15+ years of experience running paid social advertising.

I grew up in the Midwest and found my passion for marketing at an early age. When I was in high school,  I created the school's "Pep Squad." Our sole purpose was to make signs and banners and encourage people to come to the games. We were full of school spirit and made sure everyone we knew showed up to support our fellow "Fighting Squirrels." My first "ad campaign" came during Homecoming when we somehow convinced the bank on Main Street to let us paint their floor to ceiling windows with the words, "Hide your nuts, the Squirrels are coming!" One marketing stunt led to the next and I soon found myself working in professional sports...right where I wanted to be.

I started my marketing career in sports and entertainment marketing and have had the wonderful opportunity to work for some of the most well-known and successful sports teams and brands in the country. 

A few years ago I branched off on my own and started consulting with a primary focus on media planning and buying.

In addition to maintaining projects within the sports and entertainment industry, I also work with e-commerce brands as well as service-related brands that are seeking to enhance their brand awareness through digital advertising.

I have spent the better part of the past 18 years developing marketing plans and media buys, both traditionally as well as digitally. 

It is always my goal to develop a plan that is not only strategic and focused based on the goals of the client, but also that is remain efficient and successful. There is truly nothing worse than "guessing" and being far from efficient with results.

Over the years I have helped train team members as well as clients, but never in a formal capacity, which leads me to what I am offering today...Facebook ad courses! 

I've placed millions and millions of dollars in Facebook ads over the years and have learned a thing or two about how to run them successfully.

My Facebook Ads 101 Course is filled with my actual step by step process for setting up and managing Facebook and Instagram ads.

In addition to learning how to actually setup an ad campaign, I'll also walk you through the process for how to budget, scale and optimize so that you are getting the most out of Facebook ads.

As I mentioned, I've been doing this for a LONG time. A lot of the questions I get from clients are related to the weird quirks, challenges and just random issues that arise on occasion with Facebook ads. I'll walk you through this stuff too. 

If you have been confused by the Facebook ads platform, you are not alone. That's why I created this course. I am so excited to hopefully streamline the process and get you to a point where you have total confidence in setting up and managing your own campaigns.

Can't wait to get started.

Why Facebook Ads? 

Have you tried a million different ways to grow your business? Or maybe you've been relying solely on organic traffic and just aren't seeing the results you used to.

Are you sick of spending money on ads without seeing a positive return on your investment?

Well guess what? I've been there.

I SEE YOU 100%.

Facebook ads (and really any social media advertising) can be super confusing and feel so overwhelming! Just when you think you've figured it out, Facebook throws you a curveball and makes a change.

The one reason I really love teaching others how to run Facebook ads is because I've seen them work time and time again, year after year. Once you understand how they work and how you can make them work for your business, it's so amazing to witness the positive results.

However, it's important to note that Facebook Ads are not what they were 5-10 years ago. A lot of what worked so well for us for so long as Facebook advertisers no longer applies today (at least not across the board.) 

Also, I feel like I need to mention something...You may have seen some of the other digital courses being offered online these days, or as they are called "master resell rights" courses. THIS IS NOT THAT. I have developed this course based off of my real-life experiences and the processes and methods I use every day. 

You won't be getting a generic run-down of Facebook ads. This course is only for those of you that truly want to learn how to generate results for your business or brand using my ads strategies. If you're ready to jump on in and start learning, I can't wait to have you join.